Marketing Management
Drive Growth, Build Iconic Brands & Master Omnichannel Strategies
Empowers future marketing leaders with strategic acumen in brand architecture, consumer psychology, digital search/social funnels, marketing analytics, and global distribution logistics.
Curriculum Structure:
- Semester III: Consumer Insights & Neuromarketing, Digital & Social Media Marketing, Services Marketing, Sales & Distribution Operations.
- Semester IV: Strategic Brand Management, International Marketing, Marketing Analytics & ROI Modelling.